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Artificial intelligence is no longer an experimental side project in game studios. It is becoming a fundamental part of how games are created, updated, and experienced. In 2025, roughly one in five games on Steam  now uses generative AI in some form, whether for visuals, audio, coding support, or gameplay logic. This shift is not a passing trend. It is reshaping the economics, creativity, and delivery of interactive entertainment. What Is Generative AI in Game Development and