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Vishing: The Growing Threat of Voice Phishing

Voice phishing, or vishing, is cybercrime using the telephone. Instead of receiving a fraudulent email asking you to click a malicious link, you get a phone call from someone pretending to be from a bank, a government agency, or a major technology company. This is a highly effective social engineering tactic, relying on urgency, authority, and emotional manipulation to trick you into giving away sensitive information.


For years, we’ve worried about phishing emails. We’ve become accustomed to checking sender addresses and scrutinising suspicious attachments. But in 2025 and beyond, the threat has shifted into a more personal, immediate space: the telephone.


Woman on phone, looking worried. Thought bubble shows crossed-out phone icon and a man. Neutral-toned room with a sofa and plants.

Criminals favour vishing because many people are wary of suspicious emails, but a live voice on the phone feels immediate and often more convincing. The sheer speed of a phone conversation can overwhelm caution, giving the victim little time to think clearly. Unlike email phishing, which traditional perimeter defences may catch, vishing calls bypass most digital security measures entirely. Their approach relies on generating authority and panic over the phone, two things that text messages or emails often fail to capture as effectively.


According to a recent report by KnowBe4 on Phishing Threat Trends, the UK and Ireland have seen a concerning escalation in this area. Vishing attacks increased by a significant 449% in 2025.

This dramatic spike proves that criminals are finding voice-based social engineering to be an efficient way to bypass traditional email filters and gain direct access to targets.


Modern technology plays a central role in this shift. Scammers employ caller ID spoofing, which allows them to make a call appear as if it is coming from a legitimate, familiar number, perhaps even your bank's local branch. Even more worrying is the increasing use of sophisticated voice synthesis technology. Attackers can mimic a manager's or colleague’s voice to make a fraudulent request seem entirely authentic, often targeting staff working remotely.


Recognising a Vishing Attempt


Vishing is effective because it exploits basic human psychology: fear and urgency. To protect yourself and your organisation, look out for these clear warning signs:

  • Insistence on Urgency: The caller pressures you to act immediately, claiming dire consequences if you hang up or delay. They might say your account is about to be suspended or a legal case is imminent.

  • Request for Sensitive Information: They ask for passwords, banking PINs, two-factor authentication codes, or other highly sensitive credentials that a legitimate organisation would never request over an unsolicited call.

  • Suspicious Instructions: They instruct you to transfer money to a 'safe' account, purchase gift cards, or install third-party remote access software.



Protecting Yourself and Your Organisation

Protecting against vishing requires a simple change in approach: assume any unsolicited call requesting personal data is suspect.

For Individuals:

  1. Hang Up: If someone calls demanding personal information or urgent action, hang up straight away. Legitimate organisations rarely demand sensitive details over an unsolicited call.

  2. Verify Independently: If you think the call might be real, look up the official contact number for the organisation (e.g., your bank or HMRC) using their official website or documentation. Call them back on that known, verified number. Do not use the number the caller provided.

  3. Treat Details as Cash: Never share passwords, one-time passcodes, or your PIN over the phone.

For Organisations:

  1. Train Staff: Education is essential. Staff must understand that vishing often targets company resources, such as IT helpdesks, to gain initial access. Regular, up-to-date security awareness training is critical for all employees.

  2. Establish Clear Policies: Define procedures for handling calls from unknown or suspicious sources, especially those asking for access or account information.

  3. Secure Call Centres: If your organisation runs a call centre, implement stringent verification methods to ensure customers cannot be impersonated or tricked into giving away information by simply calling in.


Vishing is a serious and rapidly evolving threat, yet the defence against it remains grounded in healthy scepticism and vigilance. Taking the time to pause and verify any urgent request over the phone offers the best defence.


In the end, your awareness and willingness to question an unexpected phone call are the strongest tools you have.


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