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More and more UK businesses are being handed a question they cannot easily dodge. A client wants proof of Cyber Essentials before signing. An insurer asks for it before quoting. A public sector buyer makes ISO 27001 alignment a condition of bidding. The badge has quietly become a ticket to do business, and the companies that cannot show one are losing work to those that can. The catch is that earning these certifications means putting a set of security controls in place and k