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For two decades, the standard advice on phishing was the same. Watch for bad spelling, awkward English, a strange greeting, an implausible story. Train people to notice the tells, add a decent spam filter, and most scams stopped at the door. That advice is now out of date, and continuing to rely on it is one of the more dangerous habits a business can keep. The reason is generative AI. The same tools that help your staff write a tidy email also let scammers produce flawless,